Create simple user shop experiences and eye-catching ads to attract relevant prospective customers, motivating
them to complete purchase.
MORE INFO -
With the goal of attracting new and existing customers, I designed Shopify shops to best highlight clients' products, illustrated visual guides to instruct users on how to use the clients' product or tool, and developed social media ads to lead customers to the client's check out or conversion page.
MY ROLE -
Graphic Designer / Illustrator
HAPPYN SHOPIFY SHOP
The Happyn website () was built on Wix, and the team was unable to embed a Shopify page directly on their site. Therefore, I created and designed to feature the Happyn Shopify Store.
NAVIGATION & CATEGORIES
Improved user experience navigating the store by creating a detailed navigation menu to clearly break out categories & sub-categories.
Matched the main navigation bar of the company's site () to make the experience as cohesive as possible.
Organized store's products & highlighted categories visually.
The Happyn store sells products from a variety of exclusively selected, high-quality vendors. Featured the logos of each vendor to highlight these brand names.
The Happyn store features a variety of products. In order to help direct the user to the right product, highlight the use cases within quick eye-catching blurbs.
The companies Happyn and VinoMeUp were both young businesses with limited brand awareness. In order to remove confusion on what the product does or how it works, created straight forward "how-to" imagery.
Highlight the four steps required to utilize the Happyn party planning tool.
Gift Tag Product
Highlight the three steps required to utilize the VinoMeUp wine gift tag product.