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I launched the company in April 2018, serving as Co-Founder and COO, of which the roles of Creative Director and Graphic Designer fell under. I created the company's logo, style guide, brand strategy, tone of voice, and website layout and design; developed marketing decks and corporate collateral; identified the appropriate target audience and the associated messaging and outlets to target this audience; manage social media content, strategy, and engagement; produce, execute, and direct photo shoots, inclusive of but not limited to: talent selection, set building, and wardrobe selection.