A wine gift tag company that both produces and sells its own products, targeting millennial women and
wine enthusiasts.
CLIENT -
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VinoMeUp
MORE INFO -
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Served as Chief Design Officer for the company, creating all product designs featured on the tags, product packaging, event materials and collateral, website layout; took the lead for company's rebrand; managed social media channels, content, and aesthetic; identified new business opportunities; coordinated trade show presence.
MY ROLE -
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Chief Design Officer
Creative Director
Graphic Designer/Illustrator
PACKAGING -
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Front: The front flap of the packaging design is created to highlight the tag designs in each package. The front flap will fold over the top to include the basic information of the content of the package.
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Back: The back of the packaging is created to highlight the ease of use of the product and to avoid any confusion on what the product itself is. I included a rectangle cut-out to highlight the lines on the back of each tag that are unique to the brand, allowing customers to personalize a message.
LOGO REBRAND -
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During company rebrand, I updated the company's logo to reflect a more sleek, chic, and mature brand. By understanding the changes to the brand voice that came with the rebrand, I was able to create multiple iterations of the logo to match. Based on the client's direction, I updated and refined the logo through multiple rounds.
ORIGINAL LOGO
LOGO OPTIONS
FINAL LOGO
INSTAGRAM GRID LAYOUT & DESIGN
